Benefits of Having a Content Management System (CMS) based Website

As the internet is maturing the existence and Web applications are emerging, web development is becoming essential for proper growth of business on internet. Web development make your work easy to be done on the internet and gives some lots and lots of advantages with high increase in revenue as with web development you can hit the international market as your target market.

A website is important if you are looking for an online presence. But once your website is up, it s crucial that you manage the content in an organized way. You will need to make many changes on your site. This is where E-Commerce Websites packages, OS commerce, Content Management System, CMS in short, come into play. Content Management System (CMS): This system is the core of web development and used to manage contents of a web site, providing the facilities for the creation, modification, archiving and removal of information resources from an organized repository usually saved in a database.

This tool allows you to maintain your site. CMS is a web application designed to manage the content on the website. Most companies, who put their contents on their sites, use it.

CMS is extremely crucial to the success of any website. It helps creation, storage, management and publishing of all information in an organized way. In short, it streamlines all the data in a consistent and accessible way.

Here are some reasons why your website needs a CMS:

1. Content updation on desire : Your website needs to be updated, as nobody wants to read stale content. With CMS you can update your web content in no time. It allows you to create, edit, organize, manage, and publish contents (be it graphics, image, documents, etc.) very easily.

2. Technical Knowledge not Necessary : CMS is for you. No HTML or programming skills required, which means you don t need to be technically sound to update the content. All technical details are handled by CMS. It allows you, your colleagues, and non-technical staff, content authors to update the contents.

3. No Time restriction : Don t let your site go without updates due to time constraint. CMS will allow you to carry out changes when they re needed. This is important if your business relies highly on the website. CMS usually simplifies the process required to post content.

4. Reduce Website Maintenance Cost : As mentioned before, you don t need to be tech-savvy to update contents. This not only reduces the site maintenance costs, but also lessens the need of website administration staff. The IT team can use their time more productively.

5. Archive Your Web Content : Archiving content is much easier, since a CMS uses a database to store, manage, and retrieve content. New contents get updated and older ones get stored. You can always revert back when the need arises.

6. Build Site Navigation : Content Management System navigation is usually dynamically driven, which means that future updates can be made without losing all the contents. Menus are generated automatically based on the database content.

7. Improve Search Engine Optimization (SEO) : If you want to drive the website s traffic based on keywords and phrases, then CMS can prove to be a good option. Many CMSs have built-in options that include keywords, meta tags, hyperlinks, descriptions, etc. These can be automatically generated from the site s content, resulting in improved SEO.

Source: design4web.wordpress.com

Web 2.0 helps firms innovate, allows closer monitoring of marketing spend

To fulfil the aspirations of a young workforce, continuously asking for seamless, real-time interaction, companies are allowing the use of Web 2.0 applications such as Skype, LinkedIn, Facebook, Joomla!, Second Life and S for business purposes to generate sales leads, recruit talent and test and improve products.

Subash A K Rao, director, human resources, Cisco India — a leader in networking for the internet — says the company uses a broad suite of social networking tools like blogs and wikis. It also uses richer applications like TelePresence to connect and collaborate.

Infogain, a technology solutions company, uses its internal as well as external blog sites to connect communities of dispersed knowledge workers for collaborative benefit. Eddie Chandhok, president, global delivery organisation, Infogain, says: "We expect to leverage the power of collaboration by getting innovative ideas from individuals, who are free to send theirtechnology/business ideas to the our CTO office directly."

Soon, the company is planning to use these communities (through Infogain Blog, Infogain Wiki) to get feedback on new services feedback. This will help in raising the efficacy of its marketing.

APC-MGE, a leading global provider of critical power and cooling solutions, (a part of Schnieder Electric) uses mashups besides wikis, instant messaging services and others.

Subodh Tagare, marketing director, India, Sri Lanka, Bangladesh region, APC-MGE, says: "Our employees use mashup to manage leads emanating from diverse sources. It helps in consolidation and tracking of leads and to ensure closures."

Salesforce.com is another hit among sales and marketing employees across the world for automation of sales and marketing tasks. Anand Dhand, director, Salesforce.com, India, says: "Though Salesforce applications are used across all the verticals, Business-2-Business, Business-2-Customer, Salesforce Automation (SFA), partner — and customer- relationship management are the most widely-used services."

Vineet Tyagi, associate director, engineering, Impetus Technologies, says his company's sales team in the US extensively uses Salesforce.com for research, lead generation and prospect management. "Our recruitment team uses a variety of social networking websites to narrow down on talent and communicate about the work options the company offers.

Not only this, Impetus marketing and communication team makes wonderful use of social content sites such as YouTube and Wikipedia for branding," he says.

Sunil Mangalore, CEO, Datacraft India Ltd, a leading IT services and solutions provider and a strategic partner of Microsoft, concurs: "We use blogs, wikis, discussion forums, shared calendars, shared project-tracking tools to collaborate on leads, projects, problem resolution."

Sundararaj S, Partner, Anantara Solutions, a provider of business and IT consulting services, says: "We use sugarCRM for customer relationship management, basecamphq for managing and tracking projects, LinkedIn for business connections and as a recruitment aid and Skype for messaging and for tele-conversations." Anantara has an office in Second Life and uses this extensively to socialise and connect.

here are inherent risks like data privacy, application security, information integrity and information silos in using Web 2.0 applications, note experts. There is a chance that inaccurate, or occasionally even offensive, information may get out. But social networks can help monitor and control this situation. "Over time, we think the social norms around these collaboration tools will develop and become second nature.

For example, there was a lot of concern around abuse and misuse when email was first deployed in enterprises. Now, people know what is acceptable to email and what is not," Rao from Cisco says.

Source: business-standard.com/common