Internet Explorer, Firefox got their users back

Few days ago, Google Search Engine launched smart, stylish and faster web browser, Google Chrome, and after launch of chrome, many more users had downloaded browser chrome, and started to work with chrome web browser.

As I can definitely say that any seo expert has not used this web browser, coz Google’s own browser chrome, is not able to install Google Tool bar, and also other social bookmarking buttons are not supported for chrome, as chrome programming is same as Mozilla Firefox, nothing extra just difference of color. Google announced that this fast, safe and stylish browser, as it. It’s faster than IE but still as per online survey and communication with web masters and also discussing on some forums regarding Google Chrome popularity, many more web masters told that they had already uninstall chrome from their system and start using Mozilla Firefox as default web browser.

Source:- semaphore-software.com/

Microsoft's Latest Ad Buy

Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools. Terms of the deal were not disclosed.

Today's is the latest in a frenzied string of acquisitions by Microsoft and other Internet heavyweights looking to expand the reach and technology underlying their online advertising businesses. Most recently, Microsoft purchased YaData, an Israeli company specializing in behavioral targeting technology.

The Rapt buy is about helping well-funded Web publishers manage their advertising efforts with premium analytics and campaign planning features. Microsoft will fold Rapt's technology into its Atlas Publisher Suite (APS). Atlas is one of the brands Microsoft acquired through its purchase of aQuantive.

Consistently, Web publishers say that they want to focus on driving ad sales by improving their content and their users' experience, but that is only a small part of the equation, said Scott Howe, general manager of Microsoft's APS.

"Selling online advertising if you're a publisher is hard, and it's getting more complex as time goes on," Howe said.

Where many publishers need help is in the technical aspects of managing ad sales, such as pricing, forecasting and selling remnant inventory.

Rapt's Yield Advisor product, which Microsoft will begin promoting to publishers as soon as the deal closes, offers predictive tools for sites to plan ad sales around future-looking inventory estimates.

Pricing analytics are designed to help sales teams determine the optimal rates to charge advertisers, aimed at minimizing the amount of unsold inventory.

Microsoft expects the purchase to round out its suite of offerings for publishers.

"As a result of this acquisition, we feel like we have no gaps," Howe told InternetNews.com. "We can partner with the publisher very narrowly or very broadly."

The announcement comes just a day after Google (NASDAQ: GOOG) announced its first ad product following the close of the DoubleClick acquisition -- also a service for publishers to manage their ad inventories and sell remnant space on their sites.

In their latest ad moves, Microsoft and Google are both courting publishers. The principal difference is that Google's Ad Manager, a free, hosted service, is intended for small companies with marginal sales staffs, while Microsoft's acquisition of Rapt is geared for high-end publishers with large content networks and sales staffs. Among Rapt's clients are The New York Times Company, Fox Interactive Media, Yahoo and Microsoft itself.

source:- internetnews.com/

The sweet logic behind SugarCRM’s Tracker feature

All it took was one new feature to see that SugerCRM has a handle on the future of enterprise business applications.

The company this week launched version 5.1 of its flagship open source customer relationship management system. This includes Tracker, which allows IT managers to review who in a company is actually making use of the product, and what specific features they are using most often. This information can be compiled statistically and presented to senior management so that the strategy, or perhaps the training, surrounding the technology can be fine-tuned.

It’s possible there are many other software platforms which have this kind of capability, but no vendor I know of has really bragged about it. Instead, they invest millions in marketing fancy extras to already-functional products that get ignored. A cynic might suggest this happens on purpose, because by not paying to new features users tend to have difficulty adjusting to system upgrades, which leads to more help desk issues, which leads (in many cases) to additional revenue to the vendor through support services.

If companies really see their employees as “assets,” however, it makes sense to provide the same kind of monitoring that you would to your inventory or the performance of your corporate network. Not only would such information make it easier to evaluate the return on your IT investments, it would possibly provide a useful guide to likely adoption of future applications, whether packaged or custom-built.

Although we’re talking about CRM here, the idea of monitoring usage is really like providing business intelligence about your internal software business. We all have such businesses, whether we are in the banking or grocery sectors. What it may not offer is the necessary analytics. SugerCRM might be able tell you how many salespeople pressed a particular button, but it might be harder to figure out why they bypassed others.

This brings up the question of who should be in charge of looking at this data and acting on it. Although IT would probably be interested, this is an example of where it might make more sense for the business owner of a particular department or process powered by an application – in this case, the director of sales – to take responsibility for studying usage patterns. Of course, in the end, sales people should be spending their time selling, not redesigning software, but only actual users will have the day-to-day understanding of what influences on-the-job behaviours.

We tend to say a software deployment is successful if no one complained about it, and provided it functions as it should. Forgotten features, however, can be as debilitating to achieving business objectives as any bugs. I really hope we’ll start to see more features like SugerCRM Tracker. If you’re not actively tracking, you’re losing track.

source:- blogs.itworldcanada.com/