Wednesday, August 27, 2008

5 Important Rules in Website Design

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are five important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls should be made available.


Source:- northwestvoice.com/

Search Engine Marketing-How it Differs from Search Engine Optimization

Non-profit organizations, universities, political parties, and the government can all benefit from search engine marketing. Businesses that sell products and/or services online can use search engine marketing to help improve their sales figures.

Some of the goals of search engine marketing are to develop a brand, generate media coverage, and enhancing a reputation, and to drive business to a physical location.

If you do not feel confident enough to try your own search engine marketing there are several companies that will microfiber upholstery cleaning to help you out for a price. If you decide to go with a search engine marketing company take your time and shop around, find a company that really suits your own businesses search engine marketing needs.

Stay away from companies that promise top rankings. Most companies that promise tope ranking are more interested in your money then they are in keeping your business. Quite often this upholstery cleaner company of company will charge you top doller, spend a few days making sure your website has a few basic requirements and that is the last you hear from them. This type of search engine marketing company is not really interested in repeat customers.

Tread carefully around companies that promise first page rankings on the major search engines like Google and Yahoo. Make sure these sofa cleaner are talking about sponsored listings and not just natural listings. Companies that are only after natural listings traditionally charge a large monthly fee, using a small portion of the money on sponsored listings, and pocketing the remainder.

The false promise most commonly used by shady search engine marketing companies is the money back guarantee. Generally if you read the contract very carefully you will lean that these companies have a very strange idea of major short term memory loss wiki engine. Companies that have a money back guarantee typically don't deal with the search engine movers and shakers like Google and Yahoo, instead they use small obscure search engines that are hardly ever used.

The Search Engine Marketing Professional Organization (SEMPO) was created in 2003 to offer the public educational resources about search engine marketing and to also promote search engine marketing. Currently SEMPO represents over 500 global search engine marketing companies. Sempo is happy to offer their resources to the public for free. SEMPO has offers upholstery cleaner company engine marketing training courses for any and all interested parties who would like to expand their knowledge of search engine marketing. SEMPO's objectives are to teach search engine marketing strategies, techniques, and successful practices, to increase the availability and quality f its professionals, and to offer training courses that will help to establish a benchmark for search engine marketing. The cost of a SEMPO training course can range anywhere from five hundred dollars for a fundamentals of search marketing class, to over two thousand dollars for an advanced search advertising course.


Source:- corsavoo.com/