ROI Tools and Methodology Help Siemens Demonstrate Benefits of Unified Communications Solutions

After engaging with Glomark-Governan in 2001 to implement the practice of presenting IT Value to its prospective customers, Siemens Communications, Inc. has chosen to renew its contract with Glomark-Governan to leverage its solution to help demonstrate the value of Siemens’ unified communications products and services to customers.

“Siemens’ desire to re-license Genius® software demonstrates their continued confidence in our products and EVC™ Methodology,” said Todd Whittier, U.S. Regional Director of Glomark-Governan. “Their commitment to the collaborative development of a Business Case with their clients has been leveraged as a competitive differentiator. They rise above the typical “just another vendor” role, and are viewed as true business partners by their clients,” said Whittier.

Siemens has adopted the practice of Glomark-Governan’s EVC Methodology and the usage of the Glomark-Governan Genius tools to highlight the tangible and intangible benefits and value of unified communications to prospective and current customers. With these tools, Siemens’ sales force can build a business case for customers, which quantifies the total cost of ownership and the return on investment of Siemens’ unified communications solutions.

“Using the Business Case Builder (BCB), which is how we have branded the Glomark-Governan ROI tool, has given our sales force a distinct methodology and a unique customer deliverable to help articulate the value of Siemens’ unified communications solutions,” said Alina Urdaneta, Vice President of Marketing, North America, for Siemens Communications, Inc. “This has helped us show customers that Siemens can deliver significant efficiencies and cost savings through the deployment of software-based VoIP, for example. With the BCB, Siemens’ sellers can quantify improved productivity realized through solutions like presence and collaboration applications, high definition video, one-number service and mobility tools. More importantly, the BCB is a vehicle for Siemens’ sellers to better understand their customers’ business objectives, and build intimacy and loyalty among their customer base.”

About Glomark-Governan
Glomark-Governan helps enterprises around the world by providing them with the methodology, training, consulting, benchmarking research, and software tools necessary to assess, communicate and measure the economic value of investments in technology and services initiatives. Glomark-Governan has enhanced and refined its Economic Value Creation (EVC™) Methodology for more than a decade, bringing to market a proven, complete solution that allows companies to justify their solutions’ value, define operational and performance metrics, assess economic risk, and quickly create project-specific business cases.


source:- pr-canada.net/

Web 2.0 helps firms innovate, allows closer monitoring of marketing spend

To fulfil the aspirations of a young workforce, continuously asking for seamless, real-time interaction, companies are allowing the use of Web 2.0 applications such as Skype, LinkedIn, Facebook, Joomla!, Second Life and S for business purposes to generate sales leads, recruit talent and test and improve products.

Subash A K Rao, director, human resources, Cisco India — a leader in networking for the internet — says the company uses a broad suite of social networking tools like blogs and wikis. It also uses richer applications like TelePresence to connect and collaborate.

Infogain, a technology solutions company, uses its internal as well as external blog sites to connect communities of dispersed knowledge workers for collaborative benefit. Eddie Chandhok, president, global delivery organisation, Infogain, says: "We expect to leverage the power of collaboration by getting innovative ideas from individuals, who are free to send theirtechnology/business ideas to the our CTO office directly."

Soon, the company is planning to use these communities (through Infogain Blog, Infogain Wiki) to get feedback on new services feedback. This will help in raising the efficacy of its marketing.

APC-MGE, a leading global provider of critical power and cooling solutions, (a part of Schnieder Electric) uses mashups besides wikis, instant messaging services and others.

Subodh Tagare, marketing director, India, Sri Lanka, Bangladesh region, APC-MGE, says: "Our employees use mashup to manage leads emanating from diverse sources. It helps in consolidation and tracking of leads and to ensure closures."

Salesforce.com is another hit among sales and marketing employees across the world for automation of sales and marketing tasks. Anand Dhand, director, Salesforce.com, India, says: "Though Salesforce applications are used across all the verticals, Business-2-Business, Business-2-Customer, Salesforce Automation (SFA), partner — and customer- relationship management are the most widely-used services."

Vineet Tyagi, associate director, engineering, Impetus Technologies, says his company's sales team in the US extensively uses Salesforce.com for research, lead generation and prospect management. "Our recruitment team uses a variety of social networking websites to narrow down on talent and communicate about the work options the company offers.

Not only this, Impetus marketing and communication team makes wonderful use of social content sites such as YouTube and Wikipedia for branding," he says.

Sunil Mangalore, CEO, Datacraft India Ltd, a leading IT services and solutions provider and a strategic partner of Microsoft, concurs: "We use blogs, wikis, discussion forums, shared calendars, shared project-tracking tools to collaborate on leads, projects, problem resolution."

Sundararaj S, Partner, Anantara Solutions, a provider of business and IT consulting services, says: "We use sugarCRM for customer relationship management, basecamphq for managing and tracking projects, LinkedIn for business connections and as a recruitment aid and Skype for messaging and for tele-conversations." Anantara has an office in Second Life and uses this extensively to socialise and connect.

here are inherent risks like data privacy, application security, information integrity and information silos in using Web 2.0 applications, note experts. There is a chance that inaccurate, or occasionally even offensive, information may get out. But social networks can help monitor and control this situation. "Over time, we think the social norms around these collaboration tools will develop and become second nature.

For example, there was a lot of concern around abuse and misuse when email was first deployed in enterprises. Now, people know what is acceptable to email and what is not," Rao from Cisco says.

Source: business-standard.com/common

Ecommerce Development Tips - Components of Ecommerce

Ecommerce or electronic commerce is the process of conducting business activities like buying and selling through various electronic systems like the internet or other computer networks. Hundreds and thousands of people are dialy jumping onto the ecommerce bandwagon to start their online business. If you are also one of the many who want to be a part of this revolutionary idea of doing business then the first thing that you must do is to hire ecommerce development services.

Some Components of ecommerce

The most integral component of ecommerce is the development of your own website. You need to have an internet presence if you want to be a part of this process of doing business. Herein, many a ecommerce development company, India will come to your rescue, who have the proven expertise in not only developing an ecommerce website but also in various other components like Search Engine Optimization, special online carts, development of special transaction pages, search engine marketing, internet market, amongst a host of others.

Special Components

Ecommerce or open source Commerce is an online store-management software program and hence a very important component when it comes to ecommerce. The best part about this program is that is an open source software meaning that it is available free of charge under the aegis of the GNU General Public License. It has across the board browser compatibility and can cater to an infinite number of products and categories. These are just some of the advantage of this special component. The ecommerce development services of any company would profess expertise in this significant component.

An online store management software branched out from the open source software mentioned earlier and this is known as Zen Cart. This project differs from the other project on not only aesthetic lines, but also as a result of a few extra features like a Voucher/Gift Certificate module, sales download mangers, amongst other aspects. There are many more components that help in getting your ecommerce business on track and giving it a push in the right direction.

Choice of the Best Services

The choice when it comes to an ecommerce development company, India that has professional expertise in the field of ecommerce is seemingly endless. However, you must be sure to choose the one that can meet all your demands and requirements to the T. Therefore, it's best that you undertake your selection with the utmost care, analysis and research.

Like any other business, the business of ecommerce also requires the requisite attention. You just cannot take it for granted and it is proper planning and management that would see your getting the best of results in this regard. So, understand ecommerce first up and only then embark on your journey.

Article Source: ezineArticles.com