Acquisition intended to enhance platform for comprehensive Web
analytics and extend offerings for on-line marketers
SUNNYVALE, Calif., Apr 09, 2008 (BUSINESS WIRE) -- Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced that it has entered into a definitive agreement to acquire substantially all of the assets of Tensa Kft., more commonly known as IndexTools, a leading provider of Web analytics software for online marketing. The acquisition includes IndexTools' Web analytics business and technology as well as its Tensa R&D Kft. subsidiary. Upon completion of the acquisition, the addition of the IndexTools' assets is intended to expand Yahoo!'s powerful set of services designed to maximize its clients' online marketing efforts.
"Yahoo! believes that the ability to generate the most valuable and relevant insights is essential to seizing market opportunities and creating successful campaigns," said Bassel Ojjeh, senior vice president and head of Yahoo!'s Strategic Data Solutions group. "We expect that the IndexTools' technology platform will provide our customers the opportunity to more quickly uncover and act on these insights, enhancing Yahoo!'s status as a partner of choice in online marketing and the must buy for the world's advertisers."
The acquired technology is expected to extend Yahoo!'s current analytics offerings by adding capabilities to deliver relevant insights and metrics for online campaigns that run across the entire Yahoo! network. Following the acquisition, the first group of customers to benefit from these enhanced tools will be more than 150,000 small-to-medium businesses marketing on the Web with Yahoo!. Additional capabilities enabling third-party developers to monitor and optimize the traffic performance of their applications are expected to follow throughout the year following the acquisition.
"At the IndexTools group, we have developed a large base of global customers by delivering a reliable, scalable and comprehensive platform for monitoring and analyzing sophisticated marketing campaigns," said Marton Szoke, Managing Director of Tensa. "Our commitment to generating the most important insights, and placing them at our customers' fingertips, makes the IndexTools platform a wonderful match with Yahoo! and we are thrilled to have this opportunity to help advance online advertising as part of one of the world's leading brands."
"The passionate and talented engineers at IndexTools have built a powerful analytics solution and just as importantly, their focus on delighting customers with the features and tools they truly need to excel is an excellent fit with Yahoo!," said Ojjeh. "We're excited and looking forward to welcoming these engineers to Yahoo!'s own deep engineering team."
IndexTools offers a scalable analytics platform for companies' online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing.
The transaction is subject to customary closing conditions and is expected to be completed in the first half of 2008.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company's blog, Yodel Anecdotal.
This press release contains forward-looking statements that involve risks and uncertainties concerning the proposed transaction (including without limitation the statements contained in the quotations from management in this press release), as well as Yahoo!'s strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed; and the anticipated benefits to Yahoo! and its business customers, advertisers and publishers may not be realized. More information about potential factors that could affect Yahoo!'s business and financial results is included under the captions, "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in the Company's Annual Report on Form 10-K for the year ended December 31, 2007, which is on file with the SEC and available at the SEC's website at www.sec.gov.
Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
SOURCE: Yahoo! Inc.
Yahoo! Inc.
Denis Roy, 408-349-2570 (Media)
denisroy@yahoo-inc.com
Cathy La Rocca, 408-349-5188 (Investor Relations)
cathy@yahoo-inc.com
Copyright Business Wire 2008
News Provided by COMTEX
No comments:
Post a Comment