Wednesday, May 13, 2009

Magento launches Enterprise Edition demos

Open source e-commerce platform Magento has released demonstrations of some of the capabilities of its new Enterprise Edition.

Magento hosting users can now access a demonstration Storefront and a demonstration Administrator Panel for the product on the company's demo site, which requires log-in details provided by Magento.

Writing on the Magento blog, designer Minu Oh said that the demonstrations display how the Enterprise Edition "provides increased return on investment for Magento installations and allows retailers and manufacturers on Magento to create multi-faceted, strategic marketing efforts and target them to different audience types".

Magento first unveiled the Enterprise Edition version of its platform in mid-April. The premium product is aimed at larger organisations requiring greater functionality than that provided by the free Magento solution.

The free product has been downloaded more than 750,000 times to date and boasts more than 85,000 community members, according to the most recent figures from Magento.


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