Friday, May 15, 2009

Software switch advised for e-commerce success

A new report from Gartner has advised online retailers to make greater use of open source, commercial or off-the-shelf software to focus their budgets on the areas that matter.

The research company claims that too much money is spent on custom web development for functions that could be easily addressed by standard software.

It states that large e-commerce retailers could save up to 35 per cent of their ongoing maintenance and license costs by using software instead of custom development for functions such as shopping cart management.

For small retailers, this figure could be anything up to 25 per cent.

Gene Alvarez, research vice-president at Gartner, said web retailers should ask web specialists to concentrate on "developing rich internet shopping capabilities or [improving] site design for search engine optimisation so that the site can rank higher in a Google-based search".

E-commerce retailers could also save money by using Magento hosting for their websites. The software is open source, which means that it is free to use, although Magento has also recently announced the launch of a paid-for enterprise edition of its solution for those requiring more features.

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